about us

    Company history

    Company History

    Swiss watch company history

    The Swiss Watch Company Ltd is an independent purveyor of Luxury watches founded in 1996 by John Matheou, a passionate watch aficionado with over 25 years of experience trading high-end watches from a wide array of luxury brands. Our director Tim Owens joined the company in 2006 and is a no-nonsense 35-year industry veteran. Together they have led the Swiss Watch Company from strength to strength, painstakingly building our enviable reputation through seamless customer service, expert advice and foremost third-party inventory from only the highest quality sources.

    Being one of the very first to pioneer online luxury watch sales, the Swiss Watch Company has always been at the forefront of premium swiss watch sales and continue to be a pillar of the third-party watch trader community. Based in Chiswick, West London, we have cultivated long standing relationships across the UK with likeminded industry professionals, ensuring our stock is competitively priced whilst maintaining our industry leading quality standards.

    Specialising in brands such as: Rolex, Patek Philippe, Jaeger LeCoultre, Omega, IWC, Vacheron Constantin, Panerai, Breitling, and many more. We take great pride in the quality of the watches we sell, and ensure each watch is in its best condition prior to being made available for sale, which is why offer a 12-month warranty with every purchase, unless it's still under manufacturer warranty!

    However you don't need to take our word for it, feel free to peruse our Guestbook and Google Reviews to see what our clients have to say about their experience with us.

    Our inventory is updated daily and is comprised of Luxury watches from over 30 swiss watch houses, all of which can be viewed through our Online Catalogue. If you are looking for something more specific, or the watch you want is out of stock then you can sign up to our Watch Alerts, and we will keep you notified every time your desired watch is back in stock. For a more general view of our newest arrivals please feel free to visit our Just Arrived page.

    Our Services

    We offer a 12-Month Warranty on all our watches unless otherwise stated ie. Under Manufacturer Warranty. In addition, we provide a free watch valuation upon request within 12 Months of purchase. All our customers are entitled to our 14-Day money back guarantee which is offered on all watches sold.

    If you are wanting to Sell Your Watch, please follow the instructions on screen and we will endeavour to review the information you have supplied and reply with rough price guide within 24 working hours.

    For further details regarding payment options or details of our 12-Month Warranty please view our Policies, and for any additional enquiries first consult our Frequently Asked Questions.


    There is always someone to answer your calls within our working hours, however, outside of these times please either leave a voicemail or use one of our contact methods displayed below. Additionally, you may use the contact form provided at the bottom of this page.

    Please note we aim to respond to your communications within 1 working day.

    We are by Appointment Only, please contact us via phone or email to arrange a viewing prior to arrival as to ensure that we are available to assist you.

    If you require any further clarity on any of the information provided on this page, please visit our FAQ's.

    Contact Us (or Request a callback)

    Our office hours are 9.00am 5.30pm Monday to Friday. Callback for UK numbers only
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