X MY ORDER
    0
    0

    Branded Watches
    And The Power Of Social Media

    Modern marketing is nothing without the use of social media. This is something especially relevant in the world of watches, with every stylish piece needing a wearer. Thanks to the power of Snapchat, Instagram and other sites – that person can reach millions of people with a single click or tap.

    This makes utilising the reach of influencers and turning them into dedicated brand ambassadors a powerful driver for sales and online interactions. This can quickly help to build the reputation of a brand, whether they’re selling a mass-produced beverage, a specialist product like Rolex watches, or other high status and value products.

    So, what exactly makes a quality ambassador and how do they honestly market a quality product like a watch?

    What makes a good brand ambassador?

    10 Mins Ago

    A good brand ambassador is a person who is paid to effectively promote a company or product and – in doing so – articulates the product’s quality. This can be an individual operating at the corporate level that embodies the brand image of a company and helps raise public and client awareness of individual product or series of products.

    So, what does it take to be an ambassador in the modern age of social media?

    • In possession of an established brand: This makes it easier for the ambassador to reach their intended audience and fulfil their obligations to the product.

    • Open and contactable: Ambassadors should have a strong social media presence, which means responding to follower feedback and prominent enough to maximise their messaging reach.

    • Great communicators: An ambassador should be able to plainly and succinctly express what a product means to them and how it is an essential part of their life.

    • Authentic: The currency of the modern age, having an authentic presence is a massive driver for public support. This means having an established voice and being able to fit the chosen brand into their existing persona without misrepresenting the product or contradicting their image.

    Depending on how the product needs to be marketed, this can include posting on social media about the product, appearing in public to represent the brand, and understanding the unique value proposition that a product represents. For example, for some, Omega watches may carry the image and swagger of James Bond, but for others, they are reliable, practical and provide a lifelong heirloom to pass on to the next generation. Knowing what message to deploy and when is the sign of a truly great ambassador.

    Like
    Comment
    Share

    What is the best way to manage
    a brand ambassador?

    30 Mins Ago

    Working with an ambassador isn’t simply a case of handing them a number of Tag Heuer watches and getting them to pose for cameras. In order to properly show the value of a product, ambassadors should be properly clued into the value proposition of the product and enjoy a targeted approach to their work.

    • Choosing wisely: Being a brand ambassador requires a varied mix of hard and soft skills. This means finding an individual who is personable enough to be able to engage with clients or the public but disciplined enough to stay ‘on script’ and maintain the image of the product they’re representing. They also need to come from the brand’s current user base and be connected with a network of other influencers and ambassadors.

    • Cultivating a relationship: An ambassador may not have the breadth or depth of knowledge. This should support their work and, in turn, they should reciprocate by making suggestions about events they can attend. This means cultivating trust, which will make honestly evangelising about the product easy for them and allow you to work with them to track key statistics and figures.

    • Setting clear goals: In order to draw the most benefit from ambassadors, this should ideally be a reciprocal relationship and work with their branding goals that benefit their profile and the product at the same time. This includes setting a clearly mapped out plan that details what these goals are but how they also meet them. For example, if they have been chosen to promote a line of Breitling watches, this should include clear launch dates for new products, when would be relevant to promote and how best to capitalise on their existing identity and skill sets.

    Like
    Comment
    Share

    Let’s take a look at some celebrity branded watch ambassadors;

    @ladygaga Featuring Tudor
    @thehughjackman Featuring Montblanc
    @davidbeckham Featuring Tudor
    @serenawilliams Featuring Audemars
    CLOSE X
    Thank you for subscribing to the
    Watches.co.uk Newsletter
    X
    Thank you! For booking your stay with us
    CLOSE
    X
    Please enter the following details
    Error! For booking your stay with us
    CLOSE