Hublot Watches
The Swiss watch manufacturer Hublot has become one of the most in-demand watch brands over the past decade thanks to associations with Ferrari, Formula One and Usain Bolt. This is largely down to its acquisition by the LVMH Group, which added Hublot to its stable of watchmakers in 2008.
But Hublot can trace its history back to 1976 when it was founded by Italian Carlo Crocco. The first product was launched at the Basel Watch Fair in 1980 and was named Hublot, which means porthole in French. Hublot was innovative from the start - the watch was the first available with a natural rubber strap which took more than three years to develop.
Despite a poor initial reaction, this new and innovative watch soon found a cult following with collectors. By the end of the first year, more than $2 million had been sold. Over the next 20 years, more watches were developed but few proved to be as successful as the original. By 2003, Crocco was looking for someone to manage the brand for him.
This led to an association with industry icon Jean Claude Biver who became company president in late 2003. Biver set about reinvigorating the brand by launching a series of large case watches including the “Big Bang”. These proved to be a phenomenal success, so much so that by 2008, Hublot saw record sales and was sold to the LVMH Group.
The Hublot collection is very distinctive, this is not your typical reserved Swiss watchmaker. The watches are contemporary in design and are often compared to brands such as Ricard Mille, but are available at a fraction of the cost. Buyers can expect oversized cases made from unusual materials, skeleton dials and bright colours.
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