Rolex Bubble
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Rolex Datejust II
Rolex Day Date
Rolex Day Date II
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Rolex Day Date
The COSC certified Day-Date was the first watch to display the day of the week, without abbreviations, and the calendar date. First introduced in 1956, the Day-Date has continued to be one of the most popular and prestigious timepieces from Rolex, having been worn by more world dignitaries than any other model. It is sold exclusively in 18-carat gold or 950 platinum. Every Date-Date is assembled and adjusted by hand at the Rolex foundry.
Regarded back then as technological triumph, the Rolex Day Date has lived up to its name as one of the most popular watches and timepieces. A little known fact about the Day Date is that one of these is offered to every American President in office at the White House, hence the nickname the “President”. It’s also often known as the most famous model from Rolex with a distinctive dial with the previously mentioned date window which is available in over 25 languages.
We cater to every need here at The Swiss Watch Company with our Day-Date available in a range of finishes including platinum, gold or even white gold. We’ve got all the coveted vintage models with brand new models too and even used watches which are in excellent condition.
Discover more about this impressive watch which is the chosen watch of the President in the US, as well as influential individuals. We’ll help you find the perfect model for your wrist, whether it be a brand new model or an older one. Browse the full collection of Day-Date Rolex watches and we know you’ll find something you’ll love, whether it be for you or a loved one.
Get in touch if you’d like help picking out a gift or a piece for yourself, we’re more than willing to help with various styles, features and sizing.
See more Rolex watches by browsing our selection and you’ll discover fantastic watches at amazing prices. We also make it easy to sell your Rolex watch, should you wish to upgrade, part-exchange or sell for cash.
Frequently Asked Questions
The Rolex Day-Date earned its nickname after being worn by several U.S. presidents, world leaders, and influential figures. Its association with power and prestige has made it one of Rolex’s most iconic and aspirational models
The Day-Date has only ever been produced in precious metals such as yellow gold, white gold, rose gold (Everose), and platinum. This exclusivity underscores its luxury status and sets it apart from many other models, as one of the most iconic gold Rolex watches.
A pre-owned Day-Date gives you immediate access to one of Rolex’s most exclusive models, without lengthy waiting lists. You also benefit from a wider choice of references, metals, and dial configurations, including vintage or discontinued versions no longer available new. Pre-owned watches can also represent excellent value and strong investment potential.
Yes, the Day-Date is regarded as one of Rolex’s flagship models and has long been popular with collectors. Its prestige, rarity in certain configurations, and enduring demand mean it often holds its value well and, in many cases, appreciates over time.
Yes. Every Day-Date we stock is thoroughly inspected by our Rolex specialists to ensure complete authenticity.
Signs of authenticity include crisp case finishing, correct weight and dimensions, precise day and date functions, correct Rolex serial numbers, and Rolex’s anti-counterfeit features such as micro-etchings on the crystal. The safest way to ensure authenticity is to buy from a trusted specialist such as Watches.co.uk.
Yes. All Day-Date watches are supplied with a 12-month warranty covering the movement. If the watch is under five years old, it will also retain the balance of Rolex’s original manufacturer warranty.
We ship all Rolex Day-Date watches via fully insured Royal Mail Special Delivery. This means most UK customers receive their watch the next day before 1pm, Monday to Saturday. A guaranteed before 9am service can also be arranged on request.
The classic Day-Date has traditionally been produced in 36mm, though Rolex also produces the Day-Date 40 for those who prefer a larger, more contemporary size. Both versions retain the timeless design and prestige of the model.
Modern Rolex Day-Date watches are typically waterproof to 100 metres, making them suitable for everyday wear, including swimming. However, as with all luxury watches, we recommend having the seals pressure-tested regularly to ensure continued water resistance, especially on vintage models.
