The COSC certified Day-Date was the first watch to display the day of the week, without abbreviations, and the calendar date. First introduced in 1956, the Day-Date has continued to be one of the most popular and prestigious timepieces from Rolex, having been worn by more world dignitaries than any other model. It is sold exclusively in 18-carat gold or 950 platinum. Every Date-Date is assembled and adjusted by hand at the Rolex foundry.

Regarded back then as technological triumph, the Rolex Day Date has lived up to its name as one of the most popular watches and timepieces. A little known fact about the Day Date is that one of these is offered to every American President in office at the White House, hence the nickname the “President”. It’s also often known as the most famous model from Rolex with a distinctive dial with the previously mentioned date window which is available in over 25 languages.

We cater to every need here at The Swiss Watch Company with our Day-Date available in a range of finishes including platinum, gold or even white gold. We’ve got all the coveted vintage models with brand new models too and even used watches which are in excellent condition.

Discover more about this impressive watch which is the chosen watch of the President in the US, as well as influential individuals. We’ll help you find the perfect model for your wrist, whether it be a brand new model or an older one. Browse the full collection of Day-Date Rolex watches and we know you’ll find something you’ll love, whether it be for you or a loved one.

Get in touch if you’d like help picking out a gift or a piece for yourself, we’re more than willing to help with various styles, features and sizing.

See more Rolex watches by browsing our selection and you’ll discover fantastic watches at amazing prices. We also make it easy to sell your Rolex watch, should you wish to upgrade, part-exchange or sell for cash.